Get your brand checked
The Brand Checkup grades whether your brand is clear, distinctive, and coherent enough to win, A to F on every dimension, against the competitors you actually lose to, then hands you the moves that change it. Free, reviewed by a strategist, back within 24 hours.
Every brand started
looking the same.
Producing brand assets used to be expensive. Now it’s nearly free, and it shows. Same serif, same creams and blues, same three claims in every hero. Havas has measured this for seventeen years, and the current read says 78% of brands could disappear tomorrow and nobody would care. When nothing about you is recognizably yours, buyers do the only thing left. They compare on price. Your site gets checkups all the time, speed, SEO, uptime. Your brand has never had one, and this is it.
- 78%of brands could vanish and nobody would care
- 5dimensions graded, on you and every competitor
- 24 hrsfrom URL to report
Brand data via Havas Meaningful Brands, 17th edition.
Four ways
a brand loses.
The checkup catches all of them.
What youstand for
One sharp, ownable idea, or filler like quality and innovation. The checkup reads your positioning the way a stranger does and tells you whether a competitor could paste their logo on your homepage without breaking a thing.
Whether you looklike everyone else
Typeface, palette, imagery, and visual system, scored against your actual competitor set instead of a generic bar. Distinctive only means something relative to somebody.
Whether the firstscreen sells
Value proposition, explicit benefit, headline length, one dominant call to action, all inside the first screen on laptop and phone. The fold is where brands quietly bleed.
Whether anyonebelieves you
Named customers, quantified results, proof a buyer could repeat. It also names the claims you share word for word with your category, because a reason to believe that everyone claims is a reason to believe no one.
Three steps.
One is yours.
The checkup does the rest.
Drop your URL.
Two fields, thirty seconds. That's the whole ask.
The checkup runs.
It proposes your real competitor set, then audits every one of them alongside you, so every grade is earned relative to the brands buyers weigh you against. A strategist reviews each report before it ships. No auto-generated PDF spam.
Your report goes live.
Graded, prioritized, and live in your own portal, not a PDF attachment. We'll walk you through it if you want. We won't chase you if you don't.
What you’re getting.
- An overall grade, A to F, and the one sentence that explains it
- A grade for every dimension, positioning through palette through proof
- Side-by-side standings against your real competitor set
- The claims you share with your category, named, so you know which proof is actually yours
- Your quick wins, shippable this week, and the bigger swings, sized by impact
And now,
the honest part.
The checkup takes real compute and a strategist’s time, and it costs you nothing. Here’s the trade. Some of what it finds you can fix yourself, and the report shows you how. A headline rewrite, one palette applied everywhere, one button instead of five.
Some of it is craftwork, and we happen to be craftspeople. When that’s the case, the next section explains what that looks like. Plenty of people take the report and run. That’s fine with us. The report is the point.
The audit is free.
The fix is craftwork.
A grade tells you where you stand. Moving it is the work Space has done for two decades. Strategy that gives you one sharp idea worth owning. An identity system nobody in your category could wear. A first screen that sells before anyone scrolls. Built by senior people in weeks, not quarters, then wired into Brand OS so every asset after launch inherits it instead of drifting from it.
What moving a grade looks like
- Week oneThe quick wins from your report, shipped. Headline, hierarchy, one dominant call to action. No discovery theater.
- The sprintThe foundational work. Positioning, verbal identity, visual system, and the distinctive asset your report says you don't have.
- From thereThe system lives in Brand OS, so the strategist who wrote it and the hire who starts Monday ship the same brand.
Why this goes further than a rebrand
A traditional rebrand takes two quarters and lands as a ninety-page PDF that gets opened twice a year. Space starts from a diagnosis instead of a discovery phase, builds with senior people and no junior layer, and delivers a system your team can actually run. The audit is the beginning. The build is the business.
